About us

The Gataric company was founded in 1993. Thanks to good business results, company expanded strongly and in 2004, the Gataric International Group was founded in Belgrade, with the same products range and business philosophy.

Both companies are going through revolutionary product range and organizational changes and successfully cover the segments of office and school range, computer peripherals, toners and cartridges, photocopy paper, promotional items, professional and household hygiene, decorative and travel&fashion programs.

The Gatarić Company - leader in the production and distribution of office and school supplies and equipment.

Almost from the very beginning of its business, it has had strategic partners from Austria who have helped and guided the company's business decisions, influenced its development and contributed to the quality and rapid expansion of business ties in both neighboring countries and EU countries.

Today, Gataric d.o.o. is a modern wholesaler, adapted to the challenges of the present time, which unites the most reputable European and world manufacturers in the industry.

In 2023, the total turnover of the group exceeded 35 million Euros, and the profit achieved enabled the continuing of the initiated investments and long-term strategies.

In our entire group, we employ 250 employees.

Independent members of the Gataric Group operate independently in Serbia, as the Gataric International Group, in Belgrade and Novi Sad, and in Croatia as the Gataric Group with headquarters in Slavonski Brod, from where they successfully and consistently follow mutual goals, adapt to specific individual markets and build a recognizable business strategy.

The market of Bosnia and Herzegovina, in addition to Derventa, is additionally covered by specialized Multi Shop wholesales in Banja Luka, Sarajevo and Trebinje as the most important economic and administrative centers in the country.

Current strategic partner of the Gataric company, and co-owner of the Austrian group CARA GmbH, is maximally involved in the company's development projects, following modern trends in the industry, which significantly contributes to strengthening the position in the domestic and regional markets and, as a huge driving force, provides the necessary strength for expansion into the EU market.

Special importance is given to development of our own brands SPIRIT, TIP TOP OFFICE and TIP TOP CLEAN, which have already secured a place on the domestic and European markets with their design and quality. The sales of these brands are constantly increasing, which is directly proportional to the joint investment and engagement of the development teams of Gataric and CARA GmbH in the functionality, quality and design of the items and their adaptation to the requirements of the modern customer.

We care very much that all our partners and customers are satisfied, so we respect their proposals and suggestions and strive to be their strong support and supporter in business.

We have introduced modern technologies into the most demanding business segments in order to ensure accurate and fast deliveries of ordered items, as the foundation on which long-term trust is built. Speed ​​and precision in delivery as well as a very balanced price-quality ratio of all items in the assortment are the basic parameters on which our business philosophy is based. We are consistent in our stance that all items in the assortment are of equal quality and safe for use in all markets where we are present and that they meet the most demanding regulations and criteria, governed by the areas of health, technical and technological safety.

SPIRIT, TIP TOP OFFICE and TIP TOP CLEAN are brands that have over 10,000 safe, modernly designed and price-adjusted items in their portfolio, that can satisfy the needs of even the most demanding customers. We have shown our seriousness in our intention to preserve and regulate the basic principles of business by introducing international standards regarding management, environmental protection, as well as the guaranteed origin of individual items - ISO 9001:2008, ISO 14001:2015, FSC.

Through our warehouse under customs supervision in BiH on an area of ​​over 15,000m², goods from all European and world manufacturers are processed and distributed, including all shipments and contingents of goods from China.

Gataric Group, with its modern business philosophy, manages to be present in all segments of sale (wholesale, retail, end customers, hypermarkets and online sales) and is an indispensable partner for all major business entities, state and public institutions in Serbia and Bosnia and Herzegovina.

We especially highlight cooperation with European wholesalers and retail chains that specialize in items from our range:

TEDi GmbH & Co, Woolworth, Pagro, Libro, Pfennigpfeiffer, Mäc Geiz, Böttcher, Amazon, Rofu, Spar, Mediamarkt, Saturn…A significant part of the items we deliver to these stores are made under their brand names.

Most of the goods transport services from abroad and in the country are performed by our own vehicles’ fleet. All items ordered in domestic markets are delivered to the customer's location within 24 hours, which is a special advantage in the business of this company.

The vision of the Gataric Group is to become a leader in its industry through a wide range of quality items and brands, and permanent supply and be the driving force behind the creation of active business connections throughout the region and Europe.